Huntd was founded by Nadhisha Perera in 2015 after she left her full-time corporate job to pursue her passion for cruelty-free fashion. Her turning point came in 2013 after watching a PETA x Stella McCartney video exposing the realities of the leather industry. A lifelong fashion lover and former designer handbag collector, Nadhisha made the life-changing decision to stop purchasing anything made from animals—from that moment on, vegan fashion became a non-negotiable.

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She created the Huntd vegan fashion blog in 2015 to help others navigating the same shift—people who loved high-end fashion but didn’t want to compromise their values. Her blog became a resource for finding vegan designer fashion, and quickly grew into a lifestyle platform covering cruelty-free beauty, plant-based food, and ethical style.

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While curating her blog, Nadhisha found it almost impossible to source stylish, high-quality vegan heels that were also ethically made. Her teenage dream of designing shoes came rushing back. She began sketching and researching, eventually partnering with a Brisbane-based company that sourced a certified ethical factory in China. Over a year later, in 2017, Huntd released its first collection of vegan, ethically made heels.

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From the start, Nadhisha was clear: her shoes must be 100% vegan, ethically produced, and made using low-impact materials wherever possible. Huntd is committed to crafting luxury vegan footwear that doesn’t compromise on design, comfort, or ethics.

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Today, Huntd offers timeless vegan heels made for weddings, work, and everyday style—redefining what it means to wear sustainable, cruelty-free fashion.